We Aren't Playing Catch up with Apple's Animoji, Says Samsung Mobile Chief

Samsung recently launched the new Galaxy S9 and Galaxy S9 Plus flagship smartphones. Although the device resembles Galaxy S8's blueprint from last year, Samsung has introduced some new features when it comes to software like the power to create 3D emojis by taking a photo of users' face.

The Galaxy S9'south emoji characteristic is quite like to Apple'south Animoji. In example you lot didn't know, Apple debuted Animoji terminal year with the iPhone Ten. It uses Apple's TrueDepth sensor and mimics a person's facial expression and head movement.

https://www.youtube.com/watch?v=3Hla9LsYfrg

However, Samsung mobile chief D.J. Koh says that Samsung did not copy Apple tree'southward Animoji. According to him, Samsung is not playing grab upwards when information technology comes to the 3D emoji characteristic. Samsung took years to develop the feature, according to Koh, and they have been working on 3D animations since 2001 on flip phones.

"Their approach and my approach is totally different. I do piece of work seriously based off my own road map." – D.J. Koh

But considering the fact that Apple introduced Animoji way before Samsung'due south implementation, the South Korean giant is going to have a tough time explaining that to the people. That being said, Samsung isn't the get-go company to launch a 3D emoji characteristic following Apple's Animoji launch. Huawei also introduced their own version of Animoji.

At a fourth dimension when innovative software has become a key differentiator amongst smartphone companies, it makes sense that manufacturers aim to lucifer features offered by rivals. Animojis or AR Emojis might not have a wide appeal, just the few who do like information technology, could exist tempted to move from an iPhone to a Galaxy S9, especially given Samsung's amazing new camera.

In any example, Koh believes the rate at which such innovation comes volition slow down, "Innovation is non everything. Lots of stagnation of smartphones is expected. It's already happening."

The Samsung Galaxy S9 is expected to launch in India very presently. Information technology is already available for pre-orders in Bharat, and it is also expected to go online auction via Flipkart.